Dark Souls III

Hey Team! Dark Souls III came out one week ago today and we have seen fairly good sales from it. My GameStop has been trying to keep everyone excited about this release. Make sure to send out another set of PRN calls to make sure guests know that their game is ready to be picked up and that if they don't come soon, you may not be able to hold that Day 1 edition and they will have to resort to the standard edition. Now, the Dark Souls audience is a pretty hardcore one. This means that they are already bought into the series and many guests do not have to be convinced into buying the game. This is where it is your job to make sure they have everything they need to go along with their game purchase. This includes GPG's, Season Pass, guides, and collectibles. The GPG gives the guest ease of mind and great value because even if they rage and snap their disc in half, they are fully covered under a GPG. The season pass is a great value with Dark Souls III because it is only $25 and it has two massive expansions coming to the game. The one note with this is that the game makers have already said the price will go up closer to the expansions release window, SO, your guests will save money by getting in early on it soon. Last is the strategy guide. Even the most hardcore Dark Souls player will eventually get stuck. Now, they may prefer to find it out on their own, but, how I have worded the guide to those guests is that you can play through the game once on their own and then go back through with the guide to see what they missed. This creates replay value for their game and gets you another sale. Plus the guides are 20% off when they are purchased with the game! What a great deal! So get out there and keep selling Dark Souls to your guests and we'll see where the two week results are at in a week! -GameStop Bob