Thursday, March 17, 2016
Survey Verbiage
Hey Team!
With the new survey's rolling out to guests today on every transaction, we have noticed a severe dip in service matters score. With that being said, it is still highly important to make sure you and your team are providing the best guest service by making service matter with the solution selling tools you are provided. One minor change that can positively impact you service matters scores can be how to let your guests know about the survey on the bottom of your receipt. My team noticed an immediate impact of our Service Matters score from one day to the next with as change in verbiage discussing the survey. A conversation would go as follows;
"Thanks, for coming in today. We have our survey at the bottom of your receipt. It let's us know how we personally assisted you today by answering 3 quick questions. PLUS it gets you a chance at that $100 GameStop Gift Card."
Now, this can be tweaked to best suit you taste. But the important and key part is the words "personally assist." This is because of the change in wording on the survey question which asks "Did an associate personally assist you today?" If the guests answer no to that question, then you automatically miss 5 out of the possible 7 points. So this is the MOST important question.
Get out on the floor and let's see this put into practice!
-GameStop Bob
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